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Change is the very essence of the business leader’s job. It is a very complex process of Learning and Restructuring. Transforming the Emotional, the Intellectual and the Behavioral state of the Group. Uncertainty is the very engine of transformation in a business, a continuous source of new opportunities. Transformation of MTC from one operation in a small country to Zain Group with 23 operations in the MEA countries, making it the 4th largest in the world and re-branding it with new values at the same time. Zain Group has witnessed tremendous financial growth over the years 2002-2009. Presentation to include Strategic Initiative and John P. Kotter’s change model besides quotes from the works of famous business authors, such as, Jack Welch, Stephen Covey, and so on.

Dr. Al Barrak holds a BSc in Electrical Engineering, an MSc in Systems Engineering, both from Ohio University, and a PhD in Information Systems & Technology Management from the University of London. He is also an alumnus of Harvard University. Since his appointment in 2002, Zain’s customer base has increased from 600,000 in Kuwait to over 63.54 million active customers across the Middle East and Africa. Prior to his appointment with MTC, he was Managing Director of International Turnkey Systems. Dr. Al Barrak was Vice-Chairman of the Social Development Office of the Amiri Diwan in Kuwait; Chairman of Egyptian software developer ITSoft; Chairman of Arab Telecom; and a non-executive Director of Arab Management Association in Cairo. In 2005 he received the Middle East’s ‘CEO of the Year’ award, and in 2003 he received the ‘e-Businessman of the Year’ award. He also received the 2007 Lifetime Achievement Award from leading industry magazine COMMSMEA. September 2012, he was given the “Outstanding Contribution to Business Award". He was an Executive Board Member of Celtel International and an ex-Member of the Board of the GSM Association. He is currently an Advisory Board Member of the UNDP in Kuwait as well as a member of the International University of Africa, Khartoum. Dr. Al Barrak resigned as the CEO of Zain Group in 2010 and later gave up also the position of CEO, Zain KSA. He is at present the Executive Chairman of ILA Group, Bahrain, Egypt and Kuwait. Early 2014, he was chosen as a member of the Supreme Civil Aviation Council, by Kuwait government.